Faculty and Staff

Rajiv K Kashyap

Professor • Management, Marketing and Professional Sales

Rajiv Kashyap is the department chair and full professor of Marketing. His research has been published in the Journal of Marketing, Academy of Management Learning and Education, Journal of Marketing Theory and Practice, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Academy of Marketing Science Review, among others. Professor Kashyap helps companies, non-profits, and, local entrepreneurs evaluate project feasibility and develop digital marketing and analytics strategy. Professor Kashyap has led and continues to assist the College with its AACSB accreditation efforts.

Professional Interests

Technology entrepreneurship, sales leadership


PhD Marketing, Isenberg School of Management, University of Massachusetts Amherst, MA

MS Hotel, Restaurant and Travel Administration, University of Massachusetts Amherst, MA


Digital Marketing, Analytics, SRI Investing, Sustainability

Representative Publications

Adaptive cognitive fit: Artificial intelligence augmented management of information facets and representations; International Journal of Information Management; Volume 65, 2022

Stock Market and Network Influence on Alliance Formation: Evidence from the Biopharmaceutical Industry; Journal of Marketing Theory and Practice; Volume 25, 2017

Bringing "Social" into Sales: The Impact of Salespeople's Social Media Use on Service Behaviors and Value Creation.; Journal of Personal Selling and Sales Management; Volume 32, 2012

Toward A Responsive Pedagogy: Linking Social Responsibility to Firm Performance Issues in The Classroom; , Academy of Management Learning and Education; 2006

Noneconomic Goals of Investors; , Journal of Consumer Behaviour; 2009

Representative Presentations

That Message Went Viral?! Exploratory Analytics and Sentiment Analysis into the Propagation of Tweets
NEDSI Annual Conference William Paterson University
Philadelphia, PA 2019

Exploring the Role of Social Media in Salesperson Customer Relationship Performance: A Social Capital Perspective.
AMA Winter Educators AMS

Social Investing: New research opportunities in social marketing
American Marketing Association's Winter Educators Conference
Austin, TX 2011

Profile of Socially Responsible Investors
American Marketing Assocation's 2007 Public Policy and Marketing Conference
Washington, DC 2007

The Dynamics of Value Creation, Value Capture and Value Erosion: Towards a Theory of Firm Sustainability
World Marketing Congress
Reims, 2011

Fellowships, Grants and Research

Business Policy & Practice Research Forum

Notable Courses Taught

Digital Marketing, Marketing Management, Financial and Business Acumen

3066 Valley Road

By appointment