Professor • Department of
Her research focuses on electronic word-of-mouth, online trust, social media communication, persuasive technology, online information search and decision-making, and other issues related to the role of information communication technology in tourism. She has worked on research projects on online travel reviews and social media use by travelers funded by TripAdvisor, Travel Industry Association of America, and several local destination marketing organizations. Yoo has authored journal articles and book chapters on social media marketing, consumer-generated media, and online trust. Her manuscripts have been published in top peer-review journals including Public Relations Review, Computers in Human Behavior, and Journal of Information Technology & Tourism.
Social Media, Public Relations, Tourism, Online Consumer Behavior, Online Trust, Persuasive Technology,Human-technology Interaction
Languages (other than English)Korean
Public Relations, Social Media, Tourism
Notable Courses Taught
Social & Digital Media Communication, Research Method, Master Project, Integrated Communication