Fuan Li
Professor • Management, Marketing and Professional Sales
Professional Interests
Business Ethics, Sustainability, Consumer Trust
Degrees
Specialization
Marketing and Branding
Representative Publications
Market Ethic and Morality Transformation in Emerging Economies;
, International Journal of Economics and Business Administration;
2022
Moral Integrity and Relationship Commitment: An Empirical Examination in a Cross-Cultural Setting;
Journal of Business Ethics;
Volume