Shan Feng Professor • Management, Marketing and Professional Sales Dr. Feng earned her Ph.D. in marketing from Drexel University and joined WPUNJ as an assistant professor in 2011. She is now a professor in Marketing at the Management, Marketing, and Professional Sales department. Her research focuses on consumer behavior and behavioral pricing. Her research were published in Journal of Business Research, Psychology & Marketing, etc.. She teaches Principles of Marketing and Consumer Behavior at WPUNJ’s Cotsakos College of Business. She also serves as Marketing faculty adviser to the Business Practicum, contributing to build local community by working on business projects that provide insightful business suggestions to New Jersey companies including PyroSense, Classic Auto Body, and Sound Films Entertainment. Languages (other than English) Chinese Degrees PhD Marketing, Drexel University BS International Economics, Beijing Institute of Technology Beijing, Specialization Consumer behavior; behavioral pricing Representative Publications Does Classical Music Relieve Math Anxiety? Role of Tempo on Price Computation Avoidance; Psychology and Marketing; Volume 31, 2014 Presenting Comparative Prices Vertically or Horizontally: Does It Matter?; Journal of Business Research; 2017 http://dx.doi.org/10.1016/j.jbusres.2017.01.003 Representative Presentations Does the presentation of comparative prices matter 19th World Marketing Congress, Academy of Marketing Sciences Academy of Marketing Science Paris, 2016 Awards and Honors Teaching Excellence Award Competition Drexel University 06/01/2009 American Marketing Association- Sheth Foundation Doctoral Consortium Fellow Georgia State University 06/01/2009 Music Impact on Shoppers http://www.wpunj.edu/news/detail.dot?id=559bf23c-f57a-407d-a0ab-210c4986fdc7 Notable Courses Taught Consumer BehaviorSocial Media MarketingPrinciples of Marketing Email 973 720 2766 3041 Valley Road By appointment
