Faculty and Staff

Shan Feng

Professor • Management, Marketing and Professional Sales

Dr. Feng earned her Ph.D. in marketing from Drexel University and joined WPUNJ as an assistant professor in 2011. She is now a professor in Marketing at the Management, Marketing, and Professional Sales department. Her research focuses on consumer behavior and behavioral pricing. Her research were published in Journal of Business Research, Psychology & Marketing, etc.. She teaches Principles of Marketing and Consumer Behavior at WPUNJ’s Cotsakos College of Business. She also serves as Marketing faculty adviser to the Business Practicum, contributing to build local community by working on business projects that provide insightful business suggestions to New Jersey companies including PyroSense, Classic Auto Body, and Sound Films Entertainment.

Languages (other than English)



PhD Marketing, Drexel University

BS International Economics, Beijing Institute of Technology Beijing,


Consumer behavior; behavioral pricing

Representative Publications

Does Classical Music Relieve Math Anxiety? Role of Tempo on Price Computation Avoidance; Psychology and Marketing; Volume 31, 2014

Presenting Comparative Prices Vertically or Horizontally: Does It Matter?; Journal of Business Research; 2017

Representative Presentations

Does the presentation of comparative prices matter
19th World Marketing Congress, Academy of Marketing Sciences Academy of Marketing Science
Paris, 2016

Awards and Honors

Teaching Excellence Award Competition
Drexel University

American Marketing Association- Sheth Foundation Doctoral Consortium Fellow
Georgia State University

Music Impact on Shoppers http://www.wpunj.edu/news/detail.dot?id=559bf23c-f57a-407d-a0ab-210c4986fdc7

Notable Courses Taught

Consumer Behavior
Social Media Marketing
Principles of Marketing

3041 Valley Road

By appointment