Faculty and Staff

Jin-A Choi

Professor • Department of Communication

Dr. Jin-A Choi is an Assistant Professor of Strategic Communication at William Paterson University of New Jersey. She received her Ph.D. in Advertising from the Stan Richards School of Advertising & Public Relations at the University of Texas at Austin.

Dr. Choi’s primary research interests include big data and analytics, personalized advertising, and the effects of celebrity endorsed advertisements. Her research has been published in numerous conference proceedings, book chapter, and appears in journals such as Journal of Global Marketing, Communication Studies, and Journal of Media Psychology among others.


PhD Advertising, University of Texas at Austin Austin, TX

MA Advertising, University of Texas at Austin Austin, TX


Advertising, Big Data and Analytics, Celebrity Endorsements

Awards and Honors

Best Poster Award
International Symposium “Implementation of Social Media in Public and Community Health Initiatives,” Texas Tech University Health Sciences Center

Notable Courses Taught

COMM2490 Research Methods
COMM4480 Public Relations Case Studies
PCOM5100 Integrated Communication

209 Hamilton Hall

By appointment