Professor • Department of
Dr. Choi’s primary research interests include big data and analytics, personalized advertising, and the effects of celebrity endorsed advertisements. Her research has been published in numerous conference proceedings, book chapter, and appears in journals such as Journal of Global Marketing, Communication Studies, and Journal of Media Psychology among others.
Advertising, Big Data and Analytics, Celebrity Endorsements
Awards and Honors
Notable Courses Taught
COMM2490 Research Methods
COMM4480 Public Relations Case Studies
PCOM5100 Integrated Communication