Corey H Basch

Professor • Department of Public Health

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Dr. Basch holds master’s degrees in nutrition education, communication and education, and cognition and learning as well as a doctorate all from Teachers College, Columbia University. In addition, she holds an MPH with an emphasis in public health practice from University of Massachusetts Amherst. Dr. Basch completed her postdoctoral training in the Department of Epidemiology at Columbia University with a specialization in cancer-related population science. Her interests and expertise are in cancer related health education, behavioral science and health communication. Dr. Basch has published over 200 peer-reviewed papers on a wide array of public health topics, found at the link below.
https://scholar.google.com/citations?user=OKjPgkEAAAAJ&hl=en

Professional Interests

Observational studies
Social Media Analysis

Degrees

EdD Interdisciplinary Health Education/Humanities , Teachers College, Columbia University NY, NY

BS Nutritional Science, University of New Hampshire Durham, NH

MS Nutrition Education, Teachers College, Columbia University NY, NY

MA Communication and Education , Teachers College, Columbia University NY, NY

MA Cognition and Learning , Teachers College, Columbia University NY, NY

MPH Public Health Practice , University of Massachusetts Amherst, MA

Specialization

cancer related health education, behavioral science, cancer prevention, and health communication

Licenses and Certifications

12/31/2011
Certified Health Education Specialist , NCHEC National

Representative Publications

Epidemiology, Secondary School Curricula, and Preparing the Next Generation for Global Citizenship.; , JMIR Public Health and Surveillance; 2022
https://publichealth.jmir.org/2022/3/e36006/

Social Media, Public Health, and Community Mitigation of COVID-19: Challenges, Risks, and Benefits.; , Journal of Medical Internet Research; Volume 24, 2022
https://www.jmir.org/2022/4/e36804

A Global Pandemic in the Time of Viral Memes: COVID-19 Vaccine Misinformation and Disinformation on TikTok; , Human vaccines & immunotherapeutics; 2021
https://www.tandfonline.com/doi/full/10.1080/21645515.2021.1894896

Which Variant of Anxiety Is Associated with Smartphone Expertise in Community Dwelling Older Adults?; , Clinical Gerontologist; 2021
https://www.tandfonline.com/doi/abs/10.1080/07317115.2021.2013382

The Language of States' COVID-19 Messages: Correlates of Positive and Negative Emotion and Health Outcomes; , Journal of prevention & intervention in the community; 2021
https://pubmed.ncbi.nlm.nih.gov/33843499/

Representative Presentations

Cancer Prevention and Screening on YouTube: A Focus on Misinformation
Promoting Research in Social Media (PRISM) and Health Symposium University of California San Francisco
, 2019

Readability analysis of online health information on Pre-Exposure Prophylaxis (PrEP)
American Public Health Association (APHA)
Philadelphia, PA 2019

A Pilot Study on Food and Beverage Advertising in NYC Subway Stations: Implications for Children
9th Biennial Childhood Obesity Conference
, 2017

Widely Viewed YouTube Videos Related to Celiac Disease.
Digestive Disease Week GI Conference
Washington DC, 2018

Food Advertising on LINKNYC Kiosks in New York City
American Society for Metabolic & Bariatric Surgery: Obesity Week
Nashville, TN 2018

Awards and Honors

William Paterson University Faculty Excellence Award in Research

01/01/2017

Faculty Woman of Vision Award
William Paterson University
01/01/2018

Outstanding Community Leader Award
Educational Opportunity Fund Program
04/01/2022

Media

Social Media Reliability

Is misinformation fueling fear over COVID-19 vaccine for younger children? NJ Spotlight News https://www.njspotlightnews.org/video/is-misinformation-fueling-fear-over-covid-19-vaccine-for-younger-children/

The Role of Social Media in Spread of Vaccine Misinformation NJ Spotlight News https://www.njspotlight.com/video/the-role-of-social-media-in-spread-of-vaccine-misinformation/

Got Milk Crates? Why People Do Stupid, Dangerous Viral #Challenges Forbes https://www.forbes.com/sites/katiejennings/2021/08/28/got-milk-crates-why-people-do-stupid-dangerous-viral-challenges/?sh=40785b799cee

YouTube’s Plan to Showcase Credible Health Information Is Flawed, Experts Warn Scientific American https://www.scientificamerican.com/article/youtubes-plan-to-showcase-credible-health-information-is-flawed-experts-warn/

The doctor is in – online iPondr https://ipondr.com/video/doctors-take-to-tiktok-to-reach-younger-audiences

Genetic Testing and Social Media: Growing a Space for Genetic Counselors https://nsgcpodcastseries.libsyn.com/genetic-testing-and-social-media-growing-a-space-for-genetic-counselors

These videos could boost vaccination rates Scientific American https://www.scientificamerican.com/article/these-videos-could-boost-covid-vaccination-rates/

COVID-19 Vaccine Conspiracy Theories Debunked Livestrong https://www.livestrong.com/article/13731000-covid-vaccine-conspiracy-theories/

Fighting misinformation about vaccines on social media NJ PBS https://www.njtvonline.org/programs/nj-spotlight-news/vaccine-misinformation-1624389476/

Why Climate Science Doesn’t Go Viral on YouTube Bloomberg News https://www.bloomberg.com/news/articles/2021-01-08/why-climate-science-doesn-t-go-viral-on-youtube

The Power of Social Media in Public Health Messaging NCHEC https://www.nchec.org/news/posts/the-power-of-social-media-in-public-health-messaging-an-interview-with-corey-basch-and-christie-jaim

The Cancer Scammers BBC News World Service
https://www.bbc.co.uk/programmes/w3csy78j

Moms manipulated into buying their kids unhealthy food, study says CNN https://www.cnn.com/2015/11/09/health/snack-advertisers-target-parents/index.html

Many YouTube videos on peripheral neuropathy are not evidence-based Reuters https://www.reuters.com/article/us-health-videos-peripheral-neuropathy/many-youtube-videos-on-peripheral-neuropathy-are-not-evidence-based-idUSKCN0SM2DU20151028

Are Informational C. Difficile Videos on YouTube Reliable? MD Magazine https://www.hcplive.com/view/are-informational-c-difficile-videos-on-youtube-reliable

Skin Cancer Prevention and Sun Safety
https://www.youtube.com/watch?v=pAksNmAn1pY
High School Students' Use of Sunscreen and Tanning Beds. Centers for Disease Control and Prevention https://tools.cdc.gov/medialibrary/index.aspx#/media/id/302826

Skin Cancer Warnings Ignored. NBC Universal (aired on many stations across the country). Sample clip:
https://www.youtube.com/watch?v=pAksNmAn1pY

Tanning Beds, Sun Exposure, and Cancer. Public Health Post
https://www.publichealthpost.org/research/tanning-beds-sun-exposure-cancer/

Sunscreen Use Declines. NBC Global --broadcast on 79 NBC (affiliate stations across the country), CBS News,
Melanoma News Today, Stanford Medicine Blog, Medical Daily, Fox. Sample Clip: https://www.youtube.com/watch?v=NO2yhvpU_hY

Teen use of tanning beds still high among white girls. Inside Jersey https://www.nj.com/healthfit/2014/08/teen_use_of_tanning_beds_still_high_among_white_girls.html

Fewer U.S. youth using sunscreen new study finds, Reuters https://www.reuters.com/article/usa-health-tanning/fewer-u-s-youth-using-sunscreen-new-study-finds-idUSL2N0QR16T20140821

Food Safety and Hand Hygiene

Studying Bacteria Exposure in Food Trucks. NJTV https://www.njtvonline.org/news/video/studying-bacteria-exposure-in-food-trucks/

Tips On Staying Healthy Through The Holidays - William Paterson University. CBS https://www.youtube.com/watch?v=sF7MXhupuMM&feature=youtu.be

Glove changing in Food Vendors. FOX https://www.youtube.com/watch?v=5qNO6o2iDmw

Pedestrian and Bicyclist Safety

Distracted Walking Fox News https://www.youtube.com/watch?v=eK26wXDhs20&feature=youtu.be

Officials Keep Trying, and Failing, to Outlaw Distracted Walking City Lab https://www.bloomberg.com/news/articles/2016-02-15/a-proposed-hawaii-bill-would-ban-pedestrians-from-using-cellphones-in-intersections

Distracted Walking a Major Problem in Manhattan
CBS https://newyork.cbslocal.com/2015/02/26/university-researcher-studying-prevalence-of-distracted-walking/

Numbers of Distracted Walkers Dangerously High Fox News https://www.youtube.com/watch?v=Gyo7lykaAlk&feature=youtu.be

The Dangers of Distracted Walking NJTV https://www.njspotlight.com/news/video/the-dangers-of-distracted-walking/

9 Health Effects of Helmet Use and Bike-Sharing US News and World Report https://health.usnews.com/wellness/slideshows/9-health-effects-of-helmet-use-and-bike-sharing

Cyclists Warned Against Wearing Giant Headphones Inside Edition https://www.insideedition.com/after-deadly-bus-accident-cyclists-warned-against-wearing-giant-headphones-47129

Distracted walking? Thanks to cellphones, that's now a thing NJ.COM https://www.nj.com/healthfit/2015/02/distracted_walking_thanks_to_cellphones_thats_now.html

Notable Courses Taught

PBHL 1100: Healthy U
PBHL 1100: Healthy U (on-line)
PBHL 3000: Introduction to Public Health
PBHL 3610: Methods of Public Health Education
PBHL 3040: Research Methods in Health I
PBHL 3042: Research Methods in Health II
PBHL 2700: Concepts and Issues of Aging
PBHL 2700: Concepts and Issues of Aging (on-line)
PBHL 4200: Health Informatics (on-line)
PBHL 4963: Introduction to Internship in Public Health
PBHL 4963: Introduction to Internship in Public Health (on-line)
PBHL 4973: Internship in Public Health Education
PBHL 3990: Popular Literature in Public Health
PBHL 4610: Program Planning
PBHL 4710: Health Education Management (on-line)

Undergraduate Admissions

Graduate Admissions

International Students

Administration

Faculty and Staff