Faculty and Staff

Corey H Basch

Professor • Department of Public Health

Dr. Basch holds master’s degrees in nutrition education, communication and education, and cognition and learning as well as a doctorate all from Teachers College, Columbia University. In addition, she holds an MPH with an emphasis in public health practice from University of Massachusetts Amherst. Dr. Basch completed her postdoctoral training in the Department of Epidemiology at Columbia University with a specialization in cancer-related population science. Her interests and expertise are in cancer related health education, behavioral science and health communication. Dr. Basch has published over 200 peer-reviewed papers on a wide array of public health topics.

Professional Interests

Observational studies
Social Media Analysis

Degrees

EdD Interdisciplinary Health Education/Humanities , Teachers College, Columbia University NY, NY

BS Nutritional Science, University of New Hampshire Durham, NH

MS Nutrition Education, Teachers College, Columbia University NY, NY

MA Communication and Education , Teachers College, Columbia University NY, NY

MA Cognition and Learning , Teachers College, Columbia University NY, NY

MPH Public Health Practice , University of Massachusetts, Amherst Amherst, MA

Specialization

cancer related health education, behavioral science, cancer prevention, and health communication

Licenses and Certifications

12/31/2011
Certified Health Education Specialist , NCHEC National

Representative Publications


Preventive Behaviors Conveyed on YouTube to Mitigate Transmission of COVID-19: Cross-Sectional Study.; , JMIR Public Health and Surveillance; 2020
https://publichealth.jmir.org/2020/2/e18807/


The Role of YouTube and the Entertainment Industry in Saving Lives by Educating and Mobilizing the Public to Adopt Behaviors for Community Mitigation of COVID-19: A Successive Sampling Design.; , JMIR Public Health and Surveillance; 2020
https://publichealth.jmir.org/2020/2/e19145/


News coverage of the COVID-19 pandemic: Missed opportunities to promote health sustaining behaviors.; , Infection, Disease, & Health.; 2020
https://www.idhjournal.com.au/article/S2468-0451(20)30027-4/fulltext


Public Health Communication in Time of Crisis: Readability of On-Line COVID-19 Information.; Disaster Medicine and Public Health Preparedness; 2020
https://www.cambridge.org/core/journals/disaster-medicine-and-public-health-preparedness/article/public-health-communication-in-time-of-crisis-readability-of-online-covid19-information/E1B32CF9E602F287902AD91F1D10DA7D


YouTube coverage of COVID-19 vaccine development: implications for awareness and uptake.; , Human vaccines & immunotherapeutics; 2020
https://www.tandfonline.com/doi/full/10.1080/21645515.2020.1790280

Representative Presentations


Cancer Prevention and Screening on YouTube: A Focus on Misinformation
Promoting Research in Social Media (PRISM) and Health Symposium University of California San Francisco
, 2019


Readability analysis of online health information on Pre-Exposure Prophylaxis (PrEP)
American Public Health Association (APHA)
Philadelphia, PA 2019


A Pilot Study on Food and Beverage Advertising in NYC Subway Stations: Implications for Children
9th Biennial Childhood Obesity Conference
, 2017


Widely Viewed YouTube Videos Related to Celiac Disease.
Digestive Disease Week GI Conference
Washington DC, 2018


Food Advertising on LINKNYC Kiosks in New York City
American Society for Metabolic & Bariatric Surgery: Obesity Week
Nashville, TN 2018

Awards and Honors

William Paterson University Faculty Excellence Award in Research

01/01/2017

Faculty Woman of Vision Award
William Paterson University
01/01/2018

Media

COVID-19 Media Appearances

New Poll Shows 35% Of American Women Are Not Interested In Getting COVID Vaccine CBS NEWS https://newyork.cbslocal.com/2020/12/11/covid-vaccine-poll-women/

Chris Christie’s Bout With COVID A Stark Reminder Of The Dangers Of Letting Your Guard Down CBS NEWS
https://newyork.cbslocal.com/2020/10/16/chris-christies-bout-with-covid-a-stark-reminder-of-the-dangers-of-letting-your-guard-down/

NJ residents confused between CDC and Gov. Murphy on indoor mask guidance NJ SPOTLIGHT NEWS https://www.njspotlight.com/video/nj-residents-confused-between-cdc-and-gov-murphy-on-indoor-mask-guidance/

Bribes for shots? Gov. Murphy says, ‘Everything’s on the table’ NJ SPOTLIGHT NEWS https://www.njspotlight.com/video/bribes-for-covid-19-shots-gov-murphy-says-everythings-on-the-table/

New rapid test measures if COVID-19 vaccinations are working NJ SPOTLIGHT NEWS https://www.njspotlight.com/video/new-rapid-test-measures-if-covid-19-vaccinations-are-working/

How many people contract COVID-19 after being vaccinated? NJ SPOTLIGHT NEWS https://www.njspotlight.com/video/how-many-people-contract-covid-19-after-being-vaccinated/

J&J blood clot risk is less than 1 in a million. Don’t be skeptical about the vaccine, docs say NJ SPOTLIGHT NEWS https://www.nj.com/coronavirus/2021/04/jj-blood-clot-risk-is-less-than-1-in-a-million-dont-be-skeptical-about-the-vaccine-docs-say.html

N.J. needs more vaccine to stop spiking COVID-19 cases NJ SPOTLIGHT NEWS
https://www.njspotlight.com/video/experts-nj-needs-more-vaccine-to-stop-spiking-covid-19-cases/

Contact Tracers In NYC Having Success, But Also Running Into Challenges Gathering Necessary Information. CBS NEWS
https://newyork.cbslocal.com/2020/06/21/contact-tracing-new-york-city-coronavirus-covid-19/

COVID-19 on TikTok International Media Coverage
How State Officials Are Trying To Use TikTok To Stop The Spread Of COVID-19 NPR
https://www.kut.org/post/how-state-officials-are-trying-use-tiktok-stop-spread-covid-19
ADDITIONAL COVERAGE https://www.altmetric.com/details/88051204/news

COVID-19 Vaccine Conspiracy Theories Debunked Livestrong https://www.livestrong.com/article/13731000-covid-vaccine-conspiracy-theories/

Alternative health providers bristle at warning letters about their coronavirus treatments USA TODAY
https://www.usatoday.com/story/news/investigations/2020/09/03/government-coronavirus-crackdown-angers-alternative-health-providers/5660997002/

On COVID, Murphy says follow the data. So why isn’t he? | Editorial NJ.COM https://www.nj.com/opinion/2021/03/on-covid-murphy-says-follow-the-data-so-why-isnt-he-editorial.html

N.J. colleges are canceling spring break, hope it will prevent COVID spread NJ.COM https://www.nj.com/education/2021/03/nj-colleges-are-canceling-spring-break-hope-it-will-prevent-covid-spread.html

When will N.J. reach herd immunity? It could be in time for summer, experts say NJ.COM https://www.nj.com/coronavirus/2021/03/when-will-nj-reach-herd-immunity-it-could-be-in-time-for-summer-experts-say.html

The unraveling of NJ NJ.COM https://www.nj.com/politics/2021/03/the-unraveling-of-nj.html

Public health experts are wary about expanded indoor dining during the pandemic winter NJBIZ https://njbiz.com/welcome-ad/?retUrl=/the-outsiders/

Hey N.J., don’t fumble away our COVID progress at Super Bowl parties NJ.COM https://www.nj.com/coronavirus/2021/02/hey-nj-dont-fumble-away-our-covid-progress-at-super-bowl-parties-opinion.html

Only 146K New Jerseyans are fully vaccinated. Can the state reach its 4.7M goal by June?NORTHJERSEY.COM https://www.northjersey.com/story/news/coronavirus/2021/02/04/can-johnson-johnson-covid-vaccine-help-nj-reach-goal/4374084001/

Please, Joe: Fix this vaccine mess NJ.COM https://www.nj.com/opinion/2021/01/please-joe-fix-this-vaccine-mess-editorial.html

Don’t take a shot from an 87-year-old. Wait your turn NJ.COM https://www.nj.com/opinion/2021/01/dont-take-a-shot-from-an-87-year-old-wait-your-turn-editorial.html

Why has N.J. been so slow in rolling out COVID vaccinations? NJ.COM https://www.nj.com/coronavirus/2021/01/why-has-nj-been-so-slow-in-rolling-out-covid-vaccinations.html


As N.J. fights rising 2nd COVID-19 wave, what restrictions could be next NJ.COM https://www.nj.com/coronavirus/2020/12/as-nj-fights-rising-2nd-covid-19-wave-what-restrictions-could-be-next.html


How retailers of all sizes are trying to make it through a pandemic holiday season NJ BIZ.COM https://njbiz.com/grinch-times-five/

Corona cheers on N.J. youth football in Florida NJ.COM https://www.nj.com/opinion/2020/12/corona-cheers-on-nj-youth-football-in-florida-editorial.html

Should N.J. order nonessential retail closed due to COVID-19 as Black Friday nears? We asked 3 experts NJ.COM https://www.nj.com/coronavirus/2020/11/should-nj-order-nonessential-retail-closed-due-to-covid-19-as-black-friday-nears-we-asked-3-experts.html-2

Next 3 months of COVID-19 outbreak will be ‘terribly painful,’ Dr. Fauci says. What does that mean for N.J.? NJ.COM https://www.nj.com/coronavirus/2020/11/next-3-months-of-covid-19-outbreak-will-be-terribly-painful-dr-fauci-says-what-does-that-mean-for-nj.html

Should N.J. ban indoor youth, high school sports due to COVID-19 surge? Here’s what 3 experts say NJ.COM NJ.COM https://www.nj.com/coronavirus/2020/11/should-nj-ban-indoor-youth-high-school-sports-due-to-covid-19-surge-heres-what-3-experts-say.html

N.J. independent pharmacies: We're ready to give COVID vaccines, so where are they?ASBURY PARK PRESS https://www.app.com/story/news/health/2021/03/31/nj-independent-pharmacies-covid-vaccines/7059295002/

Should Gov. Murphy close indoor dining to fight COVID-19 second wave? We asked these 3 experts NJ.COM https://www.nj.com/coronavirus/2020/11/should-gov-murphy-close-indoor-dining-to-fight-covid-19-second-wave-we-asked-these-3-experts.html


Health experts weigh in on Murphy’s outdoor mask crackdown. Is it really effective?NJ.COM
https://www.nj.com/coronavirus/2020/07/heres-what-health-experts-say-about-murphys-outdoor-mask-crackdown.html

The most-viewed YouTube coronavirus videos incorporate fear and anxiety but neglect prevention information. PsyPost

https://www.psypost.org/2020/04/the-most-viewed-youtube-coronavirus-videos-incorporate-fear-and-anxiety-but-neglect-prevention-information-56438

Does Murphy’s new dining curfew actually make sense? Experts aren’t so sure. NJ.COM https://www.nj.com/coronavirus/2020/11/does-murphys-new-dining-curfew-actually-make-sense-experts-arent-so-sure.html

Your Guide to Grocery Shopping for a Family in the Pandemic Yahoo News & Parents
https://www.parents.com/health/your-guide-to-grocery-shopping-in-a-pandemic/?t

Supermarkets enforcing new safety measures for employees and customers NJTV
https://www.njtvonline.org/news/video/supermarkets-enforcing-new-safety-measures-for-employees-and-customers/

Coronavirus Update: Latest Grocery Shopping Tips To Stay Safe From COVID-19 CBS
https://newyork.cbslocal.com/2020/03/30/coronavirus-update-latest-grocery-shopping-tips-to-stay-safe-from-covid-19/


When diseases spread, so do rumors North Jersey.COM
https://www.northjersey.com/story/news/2020/03/06/coronavirus-cure-yet-undiscovered-but-past-diseases-show-toll-of-bad-science/4964858002/

Coronavirus Pandemic Preparation Inside Edition
https://www.insideedition.com/how-to-safely-shop-for-groceries-during-the-coronavirus-pandemic-58810

Contact Tracers In NYC Having Success, But Also Running Into Challenges Gathering Necessary Information CBS
https://newyork.cbslocal.com/2020/06/21/contact-tracing-new-york-city-coronavirus-covid-19/

Reopening N.J. gyms still isn’t safe. Health experts tell us why NJ.COM
https://www.nj.com/coronavirus/2020/08/reopening-nj-gyms-still-isnt-safe-health-experts-tell-us-why.html

NJ public health experts split on Friday’s restart to indoor dining NJBIZ https://njbiz.com/nj-public-health-experts-split-fridays-restart-indoor-dining/


NJSIAA doc says HS athletes aren’t likely COVID-19 spreaders, experts disagree NJ.COM
https://www.nj.com/highschoolsports/2020/09/njsiaa-doc-says-hs-athletes-arent-likely-covid-19-spreaders-experts-disagree.html

Skin Cancer Prevention and Sun Safety
https://www.youtube.com/watch?v=pAksNmAn1pY
High School Students' Use of Sunscreen and Tanning Beds. Centers for Disease Control and Prevention https://tools.cdc.gov/medialibrary/index.aspx#/media/id/302826

Skin Cancer Warnings Ignored. NBC Universal (aired on many stations across the country). Sample clip:
https://www.youtube.com/watch?v=pAksNmAn1pY

Tanning Beds, Sun Exposure, and Cancer. Public Health Post
https://www.publichealthpost.org/research/tanning-beds-sun-exposure-cancer/

Sunscreen Use Declines. NBC Global --broadcast on 79 NBC (affiliate stations across the country), CBS News,
Melanoma News Today, Stanford Medicine Blog, Medical Daily, Fox.
Sample Clip: https://www.youtube.com/watch?v=NO2yhvpU_hY

Teen use of tanning beds still high among white girls. Inside Jersey https://www.nj.com/healthfit/2014/08/teen_use_of_tanning_beds_still_high_among_white_girls.html

Fewer U.S. youth using sunscreen new study finds, Reuters https://www.reuters.com/article/usa-health-tanning/fewer-u-s-youth-using-sunscreen-new-study-finds-idUSL2N0QR16T20140821

Food Safety and Hand Hygiene


Studying Bacteria Exposure in Food Trucks. NJTV https://www.njtvonline.org/news/video/studying-bacteria-exposure-in-food-trucks/

Tips On Staying Healthy Through The Holidays - William Paterson University. CBS https://www.youtube.com/watch?v=sF7MXhupuMM&feature=youtu.be

Glove changing in Food Vendors. FOX https://www.youtube.com/watch?v=5qNO6o2iDmw

Pedestrian and Bicyclist Safety

Distracted Walking Fox News https://www.youtube.com/watch?v=eK26wXDhs20&feature=youtu.be

Officials Keep Trying, and Failing, to Outlaw Distracted Walking City Lab https://www.bloomberg.com/news/articles/2016-02-15/a-proposed-hawaii-bill-would-ban-pedestrians-from-using-cellphones-in-intersections

Distracted Walking a Major Problem in Manhattan
CBS https://newyork.cbslocal.com/2015/02/26/university-researcher-studying-prevalence-of-distracted-walking/

Numbers of Distracted Walkers Dangerously High Fox News https://www.youtube.com/watch?v=Gyo7lykaAlk&feature=youtu.be

The Dangers of Distracted Walking NJTV https://www.njspotlight.com/news/video/the-dangers-of-distracted-walking/

9 Health Effects of Helmet Use and Bike-Sharing US News and World Report https://health.usnews.com/wellness/slideshows/9-health-effects-of-helmet-use-and-bike-sharing

Cyclists Warned Against Wearing Giant Headphones Inside Edition https://www.insideedition.com/after-deadly-bus-accident-cyclists-warned-against-wearing-giant-headphones-47129

Distracted walking? Thanks to cellphones, that's now a thing NJ.COM https://www.nj.com/healthfit/2015/02/distracted_walking_thanks_to_cellphones_thats_now.html

Social Media Reliability

The doctor is in – online iPondr https://ipondr.com/video/doctors-take-to-tiktok-to-reach-younger-audiences

Why Climate Science Doesn’t Go Viral on YouTube Bloomberg News https://www.bloomberg.com/news/articles/2021-01-08/why-climate-science-doesn-t-go-viral-on-youtube


The Power of Social Media in Public Health Messaging NCHEC https://www.nchec.org/news/posts/the-power-of-social-media-in-public-health-messaging-an-interview-with-corey-basch-and-christie-jaim

The Cancer Scammers BBC News World Service
https://www.bbc.co.uk/programmes/w3csy78j

Moms manipulated into buying their kids unhealthy food, study says CNN https://www.cnn.com/2015/11/09/health/snack-advertisers-target-parents/index.html


Are Informational C. Difficile Videos on YouTube Reliable? MD Magazine https://www.hcplive.com/view/are-informational-c-difficile-videos-on-youtube-reliable


Many YouTube videos on peripheral neuropathy are not evidence-based Reuters https://www.reuters.com/article/us-health-videos-peripheral-neuropathy/many-youtube-videos-on-peripheral-neuropathy-are-not-evidence-based-idUSKCN0SM2DU20151028


Notable Courses Taught

PBHL 1100: Healthy U
PBHL 1100: Healthy U (on-line)
PBHL 3000: Introduction to Public Health
PBHL 3610: Methods of Public Health Education
PBHL 3040: Research Methods in Health I
PBHL 3042: Research Methods in Health II
PBHL 2700: Concepts and Issues of Aging
PBHL 2700: Concepts and Issues of Aging (on-line)
PBHL 4200: Health Informatics (on-line)
PBHL 4963: Introduction to Internship in Public Health
PBHL 4963: Introduction to Internship in Public Health (on-line)
PBHL 4973: Internship in Public Health Education
PBHL 3990: Popular Literature in Public Health
PBHL 4610: Program Planning
PBHL 4710: Health Education Management (on-line)

By appointment