Bahar Ashnai
Professor • Management, Marketing and Professional Sales
Professional Interests
Sales, Global Sales and Marketing, Research Methods, Marketing Research, Quantitative Methods, Digital and Social Sales and Marketing Business-to-Business (B2B) Sales and Marketing, Digital and Social Sales and Marketing, International/Global Issues in Sales and Marketing, Social Media, Salesforce Diversity, and Quantitative Methods
Degrees
Representative Publications
Dyadic operationalization in business relationships: The empirical example of marketing-purchasing collaboration;
, Journal of Business-to-Business Marketing;
Volume
http://10.1080/1051712X.2019.1565134
Stock Market and Network Influence on Alliance Formation: Evidence from the Biopharmaceutical Industry;
Journal of Marketing Theory and Practice;
Volume
http://dx.doi.org/10.1080/10696679.2016.1236664
Inter-Personal and Inter-Organizational Trust in Business Relationships: An Attitude-Behavior-Outcome Model;
Industrial Marketing Management;
Volume
http://dx.doi.org/10.1016/j.indmarman.2015.05.020
Sales Role-Plays and Mock Interviews: An Investigation of Student Performance in Sales Competitions.;
Journal of Marketing Education;
2015
A Cross-Cultural Comparison of Business Complaint Management Expectations;
Industrial Marketing Management;
Volume
Representative Presentations
Do Racio-ethnicity and Gender Biases and Stereotypes Act as A Hindrance to Diversity in Salesforce?
Impact of Recruiter and Candidate Racioethnicity on Salesforce Diversity
A Typology of Contractual Dimensions in Business-to-Business Relationships
Drivers of Inter-organizational Trust in Buyer-Seller Relationships: A fsQCA Analysis
2014
Understanding Conditions of Sales Force Frustration
