Bahar Ashnai Professor • Management, Marketing and Professional Sales Dr. Bahar Ashnai has worked, taught and researched in the field of business-to-business marketing, sales and purchasing. She is a Professor of Professional Sales and a PhD in Business Administration with a focus on business-to-business (B2B) marketing. Her teaching, research and consulting work has covered areas of Business-to-Business (B2B) Sales and Marketing, Artificial Intelligence in Sales and Marketing, International/Global Issues in Sales and Marketing, Mindfulness in Business, Non-profit Management, Sales Education, Salesforce Diversity, and Quantitative Methods. She is the Associate Editor of the Journal of Business and Industrial Marketing and serves on the Editorial Board of Industrial Marketing. Her work has been published in leading academic journals such as Industrial Marketing Management, Journal of Business and Industrial Marketing, Journal of Marketing Theory and Practice, and Journal of Marketing Education. Her work has been also presented at leading conferences such as the Center for Business and Industrial Marketing, American Marketing Association, Australian and New Zealand Marketing Academy, National Conference in Sales Management, Institute for the Study of Business Markets, Society for Marketing Advances, Academy of Marketing Science, and Industrial Marketing and Purchasing Conference. She holds a degree in engineering, and a black belt in karate, and is a certified mindfulness meditation teacher! Professional Interests Business-to-Business (B2B) Sales and Marketing, Artificial Intelligence in Sales and Marketing, International/Global Issues in Sales and Marketing, Mindfulness in Business, Non-profit Management, Sales Education, Salesforce Diversity, and Quantitative Methods Degrees PhD Sales, University of Manchester , United Kingdom Specialization Business-to-Business (B2B) Sales and Marketing, Artificial Intelligence in Sales and Marketing, International/Global Issues in Sales and Marketing, Mindfulness in Business, Non-profit Management, Sales Education, Salesforce Diversity, and Quantitative Methods Representative Publications Alliance Portfolios and Joint R&D Project Performance; Industrial Marketing Management; Volume 107, 2022 https://pdf.sciencedirectassets.com/271714/1-s2.0-S0019850122X00072/1-s2.0-S0019850122002371/main.pdf?X-Amz-Security-Token=IQoJb3JpZ2luX2VjEJL%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLWVhc3QtMSJGMEQCIDUzgYN3CjoJyOgR4OSBqIqPnq5U2oCMZ4o%2BYCVBbx5OAiBBnp92skwUiLV1yBGcRM0D5lecNeFFjcS3y3m7dWLRZyq8BQjb%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAUaDDA1OTAwMzU0Njg2NSIM3fr52y7i1XtH0q6uKpAFF52cNT5vivWbI18q0%2FU8U%2BSYXXT6XbB%2BNQSLw%2BjJjSgATZaG31nguJ2Olnn7nq7nZRseW0CZF0xKMzViO9BMRefCIopNhDFxX6VH%2F6DD0D3GIRMBNme26ok5M%2BLmZujZiHbb1N5eULAulykic4sR%2FsXIWGwUqA2fQTlS0Cn0ziANwc33UTsJpdLNBbn4fl1GamjDOR%2BCqhGXnizOhq%2FtcS64TNY62sW%2Bz1wqi7kA4m1ZcAcHcaA%2F2PtsXm1jFf1oCVlD4I1rNn3AEeWAnSxH4I2dSbhosl8EeTJhc52znduEQ81v4lbZeZRC1IwK8C%2FCpra61r%2BJdShUMxvOrzB%2B2uPQRfzYwU5gNzMl2xp4aqmmZXsQjhXlMVxLxVEjCWHa1qk%2B7EhiGF%2Fsh%2FSrBRIbPhqhCV5yWzHRUBYotPJoaJahPvePphNd%2F8gy38%2Bc0D4Vt0tCl8ChycDdLFnPuw2yNNOv2%2BJk%2FDJGT7uKURItNDQvDHHn%2F23eA6B1DHWhXFPi9LRGJ9RoRL6HzE4%2F4qfk7JTrgxe1G35v%2F%2FHyVOS0NmOXNgap501mo1Y5iMLFoYXbqqIRR9iCNcLcleTM3bwy45E5yPGMH5D9wD8tF4RuydrVHO0yfyd9OluCFLfZ%2BvCGJxhPEN5HjefcndEHXBXwF1cyl1E51SKVJJS7abJe6tMuocS6vfRMX9sJhxk5OObT%2FZnIaV2bKv9dB8iC39WhDU%2F0JtoYUZnKVV8AuCM0haTyQV0EtXHcObO4c81%2FI3qiuUjJ3YQcCTd5d98rIVEWRzJaZ3PebBrtYCopMb3MzXGfm8QGL6BO66NpMMw3g0KsVtzC0leg0TO07phcXEvhtFaFqEXZU4Hi%2FXzT%2BPaj1Cow6MuAuAY6sgGJ07mYj96pIeyQzvB4nSIxz0w2HNIM9G3pKEZTG%2FNvHvpnLc0TCnVVl2Pur4UQ69nDvKhb2Dd3VQedpkjC9KUwdHngr4n1BK6tVwIMn%2B1mtfFt9R3FHdEWWcHcPhhhn0pZCh4U3FHuLr20DCTdltDu%2ByMbcxJ8gyNAQ01bxySUne0V%2FrPHmUC5qwnK0JC1PtmzZuYJIfkW4k38ktzGr80IeP9t7t%2BWLw2cyyI0YF6S6vYy&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20241004T180554Z&X-Amz-SignedHeaders=host&X-Amz-Expires=300&X-Amz-Credential=ASIAQ3PHCVTYRY5VJYWW%2F20241004%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=4b9b9545bbfccfcb49b15f6a5796cd266874b5c28e53aec1a14b2c10325aa9ec&hash=283289dc0aae1d5c54c236cb5657994f9270cf58678bd5f54be00e891bf63bdc&host=68042c943591013ac2b2430a89b270f6af2c76d8dfd086a07176afe7c76c2c61&pii=S0019850122002371&tid=spdf-c9030532-ece4-45a9-8775-57f86eb78975&sid=f59cb5452949694af23866c8068ad390fef4gxrqa&type=client&tsoh=d3d3LnNjaWVuY2VkaXJlY3QuY29t&ua=13155b03035552035656&rr=8cd71a50983b425c&cc=us Gender Bias in the Recruitment of Entry-level B2B Salespeople; Journal of Business and Industrial Marketing; Volume 35, 2020 https://www.emerald.com/insight/content/doi/10.1108/JBIM-08-2019-0384/full/html Stock Market and Network Influence on Alliance Formation: Evidence from the Biopharmaceutical Industry; Journal of Marketing Theory and Practice; Volume 25, 2017 http://dx.doi.org/10.1080/10696679.2016.1236664 Inter-Personal and Inter-Organizational Trust in Business Relationships: An Attitude-Behavior-Outcome Model; Industrial Marketing Management; Volume 52, 2016 http://dx.doi.org/10.1016/j.indmarman.2015.05.020 A Cross-Cultural Comparison of Business Complaint Management Expectations; Industrial Marketing Management; Volume 23, 2015 Representative Presentations Bridging Sales and Philanthropy: Experiential Learning for Nonprofit Fundraising The Center for Business and Industrial Marketing (CBIM) Conference Journal of Business and Industrial Marketing Graz, 2024 Mindfulness in B2B Sales: Navigating Stress and Performance The Center for Business and Industrial Marketing (CBIM) Conference Journal of Business and Industrial Marketing Graz, 2024 A Typology of Contractual Dimensions in Business-to-Business Relationships Summer American Marketing Association (AMA) Conference Chicago, 2015 Does Gender Matter in Salespeople Performance Evaluation and Recruitment? William Paterson University, Cotsakos College of Business, Explorations William Paterson University Wayne, 2019 Understanding Conditions of Sales Force Frustration Academy of Marketing Science (AMS) Conference Indianapolis, 2014 Email 973 720 3835 4036 Valley Road By appointment
