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Entrepreneurship Certificate (For High School Students Only) 3/2/2019 - 6/15/2019

Program Overview: The Young Entrepreneurship Certificate
Program is designed to introduce high school seniors to the
fundamentals of entrepreneurship. This program will explore the
various aspects of why entrepreneurship occurs, how it occurs,
and what is needed for it to be sustained. Students will have
an opportunity to think critically by putting the pieces of the
entrepreneurship puzzle together. They will also gain practical
experience by developing their business idea into a conceptual
business model and business plan, create a marketing plan, and
craft a sales pitch to sell their entrepreneurial idea.

Program Objectives:

By the end of this program, the students will be able to:

• Define entrepreneurship, its related vocabulary
and business terms
• Identify and discuss well-known entrepreneurs
and existing companies
• Give examples of problems/gaps that were solved/filled
by entrepreneurs
• Describe why entrepreneurship is an attractive business
option for some people and not others
• Understand and state the purpose of an Executive Summary
• List and define the basic legal business entities
• Share the variety of ways entrepreneurial companies seek financing
• Explain a real-life problem/gap, in their own words
• Explain and apply the S.M.A.R.T. goal concept to outline a
process for developing focused ideas
• Create a conceptual business model and business plan from
an entrepreneurial idea
• Identify target markets and create marketing messages
to get noticed
• Present, communicate, and sell their entrepreneurial idea
confidently and clearly

Instructor : Annette Baron, Michael Gatlin, Ron Jones
Dates : 03/02/19 to 06/15/19
Days : Sat
From : 9:00AM - 12:00PM
Fee : $1199.00
Course Number : B115

Class is full at this time please call 973-720-2354 to be placed on a waiting list

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