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Social Media and Marketing Certificate - Online

Social Media and Marketing Certificate Online Course

Please note: Registration is ongoing through the summer semester.

Social Media and Marketing Certificate 10 week course is designed to provide students with an insight to the background, history, technology, the impact, and strategic uses of social media, as well as a basic hands-on experience with several forms of the most current social media technology.

In this course, students gain a broad understanding about Web 2.0
Tools used for Social Media including:

  • Facebook
  • Twitter
  • Blogs
  • Linkedin
  • Google+

These social media platforms are inexpensive and provide individuals with an instant means/online medium to create, publish, edit, and/or access information for targeted audiences. Audiences range from one single person, to millions of users. Students will also learn ways of exploring possibilities and limitations of various social media platforms and will learn how to apply and adapt basic marketing strategies to construct and evaluate social media texts, their impact, and their practical use as a marketing tool. Basic strategic uses of social media for advertising, marketing, public relations, journalism, and civic and political participation
are also explored in this course.


The following topics will be covered:

  • Introduction to Blogging
  • Introduction to Social Media
  • Social Media Tools
  • Social Media Management: Monitoring & Analysis
  • Integrating Social Media into Marketing Strategy
     

Contact Rosa Williams-Hopkins for additional information 973-720-2354

Instructor : Kimberly Casamento
Dates : 12/31/19
Days : Online
From : -
Fee : $2000.00
Course Number : B089


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