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Social Media and Marketing Certificate - 25hrs 2/7- 3/10/2022

SOCIAL MEDIA AND MARKETING CERTIFICATE COURSE

Social Media and Marketing Certificate 5-week course is designed to provide students with an insight into the background, history, technology, impact, and strategic uses of social media, as well as a basic, hands-on experience with several forms of the most current social media technology.

In this course, students gain a broad understanding about Web 2.0

Tools used for Social Media including:

  • Facebook
  • Twitter
  • Blogs
  • LinkedIn

These social media platforms are inexpensive and provide individuals with an instant means/online medium to create, publish, edit, and/or access information for targeted audiences. Audiences range from one single person, to millions of users. Students will also learn ways of exploring possibilities and limitations of various social media platforms and will learn how to apply and adapt basic marketing strategies to construct and evaluate social media texts, their impact, and their practical use as a marketing tool. Basic strategic uses of social media for advertising, marketing, public relations, journalism, and civic and political participation are also explored in this course.  

The following topics will be covered:

  • Introduction to Blogging
  • Introduction to Social Media
  • Social Media Tools
  • Social Media Management: Monitoring & Analysis
  • Integrating Social Media into Marketing Strategy
No Class on the Wednesday before Thanksgiving

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Course Registration will close 5-7 business days before the start of class

If you have any questions or concerns please call 973-720-2354 or email certificateprogram@wpunj.edu.

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Instructor : Kimberly Casamento
Dates : 02/07/22 to 03/10/22
Days : Mon,Thu,Online
From : 6:00pm - 8:30pm
Fee : $ 699.00
Course Number : B095


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