College of Adult and Professional Studies Program Registration
Browse and Register for College of Adult and Professional Studies Programs
If you have any questions, please call (973)720-2354 or email CertificateProgram@wpunj.eduNo courses registered.
Browse our online catalog to register.
This program is open enrollment (fully online) and can begin within 2-3 business days of registration.
Registration accepted through December 31, 2020.
Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
Estimated time to complete: 4 hours
Access to this program is 90 days.
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
This course does not require any additional purchases of supplementary materials.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.
Learning Outcomes:
Instructor :
Dates : 12/31/20
Days : Online
From : -
Fee : $ 99.00
Course Number : ME-136
Class is unavailable at this time please call 973-720-2354 for more information or other course options
