College of Adult and Professional Studies Programs Registration
Browse and Register for College of Adult and Professional Studies Programs
If you have any questions, please call (973)720-2354 or email CertificateProgram@wpunj.eduCourse Cart
No courses registered.
Browse our online catalog to register.
Important Information
« Back to Programs
Digital Strategy- Track
Fast track you knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process.
What you’ll learn:
- The Customer and Your Brand Story - Focus on the customer and celebrate your brand story. (2hrs. 09mins.)
- Setting a Budget, Nurturing a Team, and Assessing Risk - Deepen your skills in financial control and team management. (3hrs. 14mins.)
- Channel Planning for a Complex Buying process - When considering the journeys your customers take to your website, learn how to optimize the various channels you can use to attract them. (2hrs. 15mins.)
- Becoming a Digital Leader - Underpin your digital strategy by developing strong and robust digital leadership. (2hrs. 51mins.)
Instructor : Online
Dates : 12/22/21
Days : Online
From : -
Fee : $ 445.00
Course Number : DMI-17
