Browse and Register for CPE Programs

If you have any questions, please call 973.720.3698 or email beckfordj4@wpunj.edu

« Back to Programs

Digital Marketing Strategy Certificate- Specialist

 

This program is open enrollment (fully online) and can begin within 2-3 business days of registration.

 

Registration is ongoing throughout 2021.

This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.

What you’ll learn:

  • Introduction - We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organization and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it.
  • Traditional Communications - In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond.
  • Digital Communications - Here we look at: the fundamentals of digital communications planning improving ROI understanding your audience. 
  • Digital Channels - This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. 
  • Automation and Communication - Key concepts in marketing automation for generating, managing and nurturing leads Communications - automated, yet still true and relevant Automation data to analyze and report on leads.
  • Budget & Resourcing - Explore: Key factors to consider when planning a marketing budget, setting that marketing budget, how to monitor and optimize a budget during campaign execution, the human element. Recruit, train and keep top people
  • Big Data & Analytics - The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly.
  • Digital Leadership - You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organization to places yet undreamed of.
  • Strategy Formulation & Plan - You are ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy.

Instructor : Online
Dates : 12/22/21
Days : Online
From : -
Fee : $1368.00
Course Number : DMI-007


« Back to Programs