College of Adult and Professional Studies Program Registration
Browse and Register for College of Adult and Professional Studies Programs
If you have any questions, please call (973)720-2354 or email CertificateProgram@wpunj.eduNo courses registered.
Browse our online catalog to register.
Course Description:
This online course introduces learners to the principles, strategies, and technology of digital marketing. Video commentary from marketing professionals provides insight into the challenges and best practices of the field. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to demonstrate their knowledge of digital marketing and practice relevant skills.
Topics covered in the course:
Content Marketing
Search Engine Optimization
Paid Search/Paid Advertising
Conversion Rate Optimization
Digital Marketing Strategy
Web Analytics
Google Analytics
Marketing Automation
Social Media Marketing
Mobile Marketing
Download the complete syllabus with learning outcomes here.
This program is open enrollment (fully online) and can begin within 2-3 business days of registration.
Registration is ongoing.
Estimated time to complete: 36 hours
This program awards 3.3 CEUs.
Access to this program is 365 days.
Key Features:
Notes:
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
This course does not require any additional purchases of supplementary materials.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.
Instructor : MindEdge
Dates : 01/01/25
to 05/31/25
Days : Online
From : 01:00:00 - 01:00:00
Fee : $ 777.60
Course Number : ME-261
Class is unavailable at this time please call 973-720-2354 for more information or other course options
