Browse and Register for CPE Programs

If you have any questions, please call 973.720.3698 or email beckfordj4@wpunj.edu

« Back to Programs

Digital Marketing Certificate- Professional Level (Online)

This program is open enrollment (fully online) and can begin within 2-3 business days of registration.

 

Registration is ongoing throughout 2021.

Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. Delivered 100% online, you can learn in your own time at a pace that suits you. 

On completion of this course, you get two certifications for the price of one! Not only will you receive a DMI certification, but you also receive the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA). Both are internationally recognized. Get ahead and stand out in your career with dual certification.

What's New?

  • 8 New soft skills including "The Art of Persuasion"
  • Improved UX and supporting content library
  • Interactive Practical Exercises to test your new skills
  • All the latest digital platforms covered included Tik-Tok
  • Added platform walkthroughs
  • Additional B2B Marketing Content Learning
  • Included in your member subscription is all future upgrades of the course once you’ve passed
  • Plus much, much more

What you’ll learn:

  • Introduction to Digital Marketing- This module takes you through the basics, keeping things clear and actionable.
    • Principles of Digital Marketing
    • Digital Research
    • Developing Objectives Cultural Research
    • Connecting with the Customer 
    • Content Marketing - his module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.
    • Social Media Marketing - Learn how to grow and engage a community around your offering. Define your audience and give them with more to care about.
    • Search Engine Optimization (SEO) - Develop keyword strategies, understand the kind of content that attracts users, and optimize rankings and then convert visitors to customers.
    • Paid Search (PPC) using Google Ads - Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimize campaigns, track conversions, and measure your ROI.
    • Display and Video Advertising - Learn how to set up, manage and optimize your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.
    • Email Marketing - Learn how to manage and segment your data, test headlines and maximize open rates and ROI. We also cover marketing automation and the importance of data management regulations.
    • Website Optimization - This module gives you the skills to create a simple, well-designed, optimized WordPress site that not only looks good but also delivers for your business.
    • Analytics with Goggle Analytics - This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.
    • Digital Marketing Strategy - This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.

Instructor :
Dates : 12/22/21
Days : Online
From : -
Fee : $1368.00
Course Number : DMI-004


« Back to Programs