Faculty and Staff

Mike Chao

Professor • Management, Marketing and Professional Sales

Mike Chao (Ph.D., Saint Louis University) is a Professor of Marketing and the Academic Director of Russ Berrie Institute for Professional Sales at William Paterson University (Wayne, New Jersey, U.S.A.). His research interests include the internationalization/regionalization of multinational corporations (especially MNCs from emerging markets), standardization vs. localization of MNCs’ websites or social media, consumers and MNCs from “Greater China Region” and country-of-origin (COO) effects in international marketing. His work has been published in Journal of Consumer Psychology, Journal of World Business, Journal of Business Research, Journal of International Marketing, International Marketing Review, Journal of Electronic Commerce Research, Thunderbird International Business Review, and other highly respected journals.

Degrees

PhD Business Administration, Saint Louis University St. Louis, MO

MBA , University of Missouri - Columbia Columbia, MO

Other Business Administration, National Chengchi University Taipei, Taiwan

Specialization

Marketing; International Business; Global Marketing

Representative Publications


The effect of dialectical thinking on the integration of contradictory information; Journal of Consumer Psychology; Volume 26, 2016
http://www.sciencedirect.com/science/article/pii/S1057740815000364


Emerging Economies and Institutional Quality: Assessing the Differential Effects of Institutional Distances on Ownership Strategy; Journal of World Business; Volume 51, 2016


Presenting Comparative Prices Vertically or Horizontally: Does It Matter?; Journal of Business Research; 2017
http://dx.doi.org/10.1016/j.jbusres.2017.01.003


MORAL JUDGMENT IN A BUSINESS SETTING: THE ROLE OF MANAGERS' MORAL FOUNDATION, IDEOLOGY, AND LEVEL OF MORAL DEVELOPMENT; , Asia Pacific Journal of Management;


Unpacking Institutional Distance: Addressing Human Capital Development and Emerging-Market Firms’ Ownership Strategy in an Advanced Economy; Thunderbird International Business Review; 2016

Representative Presentations


Going to extremes: dialectical thinking in the context of contradictory information
2014 Association for consumer research (ACR) North America Conference
Baltimore, MD 2014


Does Cooperative Goal Interdependence Facilitate Market Orientation? A Top Management’s Firm–Customer Perspective
Academy of International Business 2018 Annual Meeting
Minneapolis, MN 2018


Microfoundations of a dynamic market knowledge capability
19th World Marketing Congress, Academy of Marketing Sciences Academy of Marketing Science
Paris, 2016


Moral Judgment in A Business Setting: The Role of Managers' Moral Foundation, Ideology, and Level of Moral Development
China Marketing International Conference 2017 Chinese Scholar Marketing Association and University of International Business Economics
Beijing, 2017


The Biasing Effects of Country-of-Origin: A Cross-Cultural Application of Preference Reversals
2012 Annual Conference of the AIB (Academy of International Business)
Washington, DC 2012

Notable Courses Taught

Principles of Marketing; Global Marketing

3049 Valley Road

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