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An Overview of Marketing

This program is open enrollment (fully online) and can begin within 2-3 business days of registration.

Registration accepted through December 31, 2020.

Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.

Estimated time to complete: 5 hours

Access to this program is 90 days.

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

This course does not require any additional purchases of supplementary materials.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.

Learning Outcomes:

Instructor :
Dates : 12/31/20
Days : Online
From : -
Fee : $ 79.00
Course Number : ME-143

Class is unavailable at this time please call 973-720-2354 for more information or other course options

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