Social Media and Marketing Certificate - Online

** This program is Open Enrollment, fully online and can begin once you recieve your log-in credentials **

Social Media and Marketing Certificate 10 week course is designed to provide students with an insight to the background, history, technology, the impact, and strategic uses of social media, as well as a basic hands-on experience with several forms of the most current social media technology. This course also teaches how to create your own website and blog. It also has a creative aspect of it as students learn how to think outside the box and create compelling titles, posts, and writing. Students success is based on how well they can respond to prompts, their ability to create a website, and their writing skills.

In this course, students gain a broad understanding about Web 2.0
Tools used for Social Media including:

Facebook
Twitter
Blogs
Linkedin

These social media platforms are inexpensive and provide individuals with an instant means/online medium to create, publish, edit, and/or access information for targeted audiences. Audiences range from one single person, to millions of users. Students will also learn ways of exploring possibilities and limitations of various social media platforms and will learn how to apply and adapt basic marketing strategies to construct and evaluate social media texts, their impact, and their practical use as a marketing tool. Basic strategic uses of social media for advertising, marketing, public relations, journalism, and civic and political participation
are also explored in this course.

The following topics will be covered:

Introduction to Blogging
Introduction to Social Media
Social Media Tools
Social Media Management: Monitoring & Analysis
Integrating Social Media into Marketing Strategy

Course objective is to understand how to market businesses using social media platforms. It also is to hone in on writing skills to be able to create posts and blogs.

Contact Rosa Williams-Hopkins for additional information 973-720-2354

Related courses that may be of interest:

Certificate in Web Design

Certificate in Digital Marketing

Digital Graphic Design Certificate

Digital Graphic Design Portfolio Builder

Social Media Marketing

Certificate in Creativity and Innovation

Instructor : Kimberly Casamento
Dates : 12/31/20
Days : Online
From : -
Fee : $2000.00
Course Number : B089