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Intro to Social Media - Online

This course is designed to provide students with an insight to the background history, technology, the impact, and strategic uses of social media, as well as a basic hands-on experience with several forms of the most current social media technology. In this course, students gain a broad understanding about Web 2.0 Tools used for Social Media (i.e. Facebook, Twitter, Blogs, LinkedIn, Google+, etc…) which are all relatively inexpensive but accessible technologies that provide individuals with an instant means / online medium to create, publish, edit, and/or access information for targeted audiences; ranging from one single person, to millions viewers. Students will also learn ways of exploring possibilities and limitations of various social media and will learn how to apply and adapt basic marketing strategies to construct and evaluate social media texts, their impact, and their practical use a marketing tool. Basic strategic uses of social media for advertising, marketing, public relations, journalism, and civic and political participation are also explored in this course.

Please contact Johanna Fulgencio at 973-720-3035 for additional information. 

Instructor : Kimberly Casamento
Dates : 01/03/17 to 06/30/17
Days : Online
From : 9:00am - 9:00pm
Fee : $ 350.00
Course Number : B091

Class is unavailable at this time please call 973-720-2354 for more information or other course options

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