Center for Continuing and Professional Education
Social Media and Marketing Certificate Course Online
Please note: Registration is ongoing through the spring semester.
This 10 week course is designed to provide students with an insight to the background
history, technology, the impact, and strategic uses of social media, as well
as a basic hands-on experience with several forms of the most current social media
technology. In this course, students gain a broad understanding about Web 2.0
Tools used for Social Media (i.e. Facebook, Twitter, Blogs, LinkedIn, MySpace,
Google+, etc…) which are all relatively inexpensive but accessible technologies
that provide individuals with an instant means/online medium to create, publish,
edit, and/or access information for targeted audiences; ranging from one single
person, to millions of viewers. Students will also learn ways of exploring possibilities
and limitations of various social media and will learn how to apply and adapt
basic marketing strategies to construct and evaluate social media texts, their impact,
and their practical use a marketing tool. Basic strategic uses of social media
for advertising, marketing, public relations, journalism, and civic and political participation
are also explored in this course.
The following topics will be covered:
Social Media Management: Monitoring & Analysis - ***$350.00
Integrating Social Media into Marketing Strategy - ***$500.00
***These topics are offered as individual courses at this price if you do not wish to
take the entire certificate course.
Please contact Johanna Fulgencio at 973-720-3035 for more information.
Instructor : Robert Allen
Dates : 06/01/15
Days : Online
From : 9:00am - 9:00pm
Fee : $2000.00
Course Number : B089
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William Paterson University
300 Pompton Road
Wayne, New Jersey 07470
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