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Principles of Marketing for Nonprofit Organizations Online
When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
This program is open enrollment (fully online) and can begin within 2-3 business days of registration.
Estimated time to complete: 3 hours
Access to this program is 90 days.
Define what marketing is within the nonprofit environment
Explain the service-intensive nature of nonprofit program activities
Explain how the marketing mix is expanded for service products (the Three Ps of Services Marketing)
Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products
Discuss the role of ethics in nonprofit marketing
Describe the importance of a nonprofit marketing plan
Describe how target markets can be identified for donors
Explain how new service products are developed by nonprofits
Badge and credit-awarding
Games & Flashcards
Real-world case studies
Audio-enabled in app
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.
Instructor : MindEdge
Dates : 03/31/22
Days : Online
From : -
Fee : $ 79.00
Course Number : ME-271