Browse and Register for CPE Programs

If you have any questions, please call 973.720.3698 or email beckfordj4@wpunj.edu

« Back to Programs

Digital Marketing Strategy

Course Description:

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.


This program is open enrollment (fully online) and can begin within 2-3 business days of registration.

Registration is ongoing throughout 2021.

Estimated time to complete: 3 hours

This program awards .3 CEUs

Access to this program is 90 days.


Learning Outcomes:

  • Explain the importance of creating a digital marketing strategy in meeting organizational marketing
  • Discuss the differences between an integrated and non-integrated digital marketing strategy
  • Describe the five stages of a digital marketing strategy
  • Explain how digital marketing elements can address strategic needs
  • Describe the customer journey and how it applies to digital marketing
  • Explore the use of a digital SWOT in assessing marketing efforts
  • Explain the use of SMART goals in the planning stage
  • Describe the use of the Plan, Do, Check, Act model in digital marketing
  • Explain how lessons learned are integrated into digital marketing
  • Describe the key ethical and legal issues in digital marketing
  • Discuss best practices in fashioning a digital marketing strategy

Key Features:
  • Mobile-friendly
  • Audio-enabled
  • Badge and credit-awarding
  • Real-world case studies
  • Fully accessible
  • Games & Flashcards
  • Expert-supported
  • Video content

Notes:

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

This course does not require any additional purchases of supplementary materials.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.

Instructor : MindEdge
Dates : 11/30/21
Days : Online
From : -
Fee : $ 79.00
Course Number : ME-255


« Back to Programs