Digital Marketing (ACE CREDIT)

Course Description:

This online course introduces learners to the principles, strategies, and technology of digital marketing. Video commentary from marketing professionals provides insight into the challenges and best practices of the field. The self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that engage students and provide opportunities to demonstrate their knowledge of digital marketing and practice relevant skills.

Topics covered in the course:

• Content Marketing

• Search Engine Optimization

• Paid Search/Paid Advertising

• Conversion Rate Optimization

• Digital Marketing Strategy

• Web Analytics

• Google Analytics

• Marketing Automation

• Social Media Marketing

• Mobile Marketing

Download the complete syllabus with learning outcomes here.

This program is open enrollment (fully online) and can begin within 2-3 business days of registration.

Registration is ongoing throughout 2021.

Estimated time to complete: 36 hours